TRESemme Advertisement:
"Do not miss a fresh look and feel on the second day. TRESemme® Fresh Start Dry Shampoo is the perfect solution to clean hair without water anytime. The unique formula, with Mineral Clay and Citrus, refreshes your hair by removing oil and odor while injecting volume. Just a quick spray transforms lifeless, limp hair into clean, fresh hair with full of bouncy body. It also helps to maintain hair color with less washing."
I find this argument to be a good one. The reason is because this TRESeme Fresh Start Dry Shampoo is using a convincing argument that people should use this product to help them ease on the washing of the hair constantly that can affect the dye in ones hair. Most importantly this product is more appealing to women who don't want to go through the hassle of washing their hair each day. Most importantly when a woman has to straighten or curl their hair each day it can be time consuming but most importantly it damages their hair in the long run. So that long lasting healthy hair look is not there. With the TRESemme Fresh Start Dry Shampoo disposable to women around the world, it will help them easily get better looking hair and help conserve the life in their hair. The best thing about this product is that it promises good-looking clean hair without having to shower which ends up saving tome and energy. This advertisement is a great apple-polishing argument.
Link to Advertisement:
http://www.drugstore.com/qxp265171/tresemme/freshstart_dry_shampoo_for_oilystraight_to_normal_hair.htm?fromsrch=tresemme+shampoo
Wow, this is an interesting product. It definitely has an appeal-factor based on convenience and benefit to hair maintenance and appearance. As an ex-hairdresser, this has also piqued my interest. As you pointed out, there are a few supporting premises; 1) it helps maintain haircolor with less washing – true, and 2) clay is a known mineral that has been shown to absorb oil and is used in salons as a hair treatment (although I have never tried this). You’re right, the advertisers seem to make a good argument for using this creative product, although the word “clean” may be subjectively debatable by each consumer. I have contacted TRESemme to request a sample, because I am curious about the results they advertise – it’s probably better to use on the days I don’t work out :-) Great job!
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